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Account Management Associate (Corporate Sales)

Job Description

The successful candidate will be part of SIA's Sales & Marketing Division.

Key Responsibilities:

  • Responsible for the revenue performance of corporate accounts assigned
  • Understand corporate accounts’ travel policies and needs (key routes, travel class, price sensitivity)
  • Prepare account plans and conduct regular reviews with corporate accounts and ensuring their commitment to the agreed targets
  • Propose and execute interventions as needed to drive performance via sales levers (e.g. discount levels, overall net pricing, soft benefits, etc.)
  • File sales reports and sales action plans in Sales Management Tool (SMT)
  • Develop and maintain good relationship with corporate travel managers, procurement personnel and all key influencers within the corporate accounts including regular travelers and their travel arrangers
  • Embark on initiatives to create brand affinity with corporate travelers and their travel arrangers
  • Maintain good working relationships with travel management companies (TMCs)
  • Organize corporate engagement events
  • Participate in corporate RFPs and negotiate corporate agreements of existing and/or new corporate accounts
  • Represent SIA in industry events, trade shows, fairs, etc.
  • Meet, present and sign up new accounts based on leads and referrals from TMCs, Corporate Sales Support Desk, etc.
  • Gather market intelligence on competitors' activities in the corporate segment
  • Any other duties as assigned


  • A diploma and above in any discipline
  • Prior experience in aviation industry will be an advantage
  • Customer-focused and results-focused
  • Good communication and interpersonal skills