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E-Commerce & Distribution Analyst (Web Development)

Job Description

The successful candidate will be responsible for delivering a best-in-class digital experience for our customers on our website, steering internal and external stakeholders towards this vision, and delivering initiatives that will improve conversions and reach of our website.


Key Responsibilities

• Driving initiatives across the booking and manage booking flows to improve our customers’ experience and increase their overall satisfaction across desktop and mobile-web.

• Gather data-driven insights about our customers’ behaviours through various business intelligence tools such as Google Analytics

• Working closely with stakeholders to set the Vision, Objectives and Key Results of the channel.

• Identify and drive development of features that will extend the reach and usability of our website, acquire, activate and retain our customers.

• Coordination with overseas stations on E-commerce activities to help drive sales globally. Examples include improving promotional features, fare promotions, and supporting sales campaigns.

• Optimise conversion rates through a data-driven and iterative testing approach.

• Competitive monitoring and benchmarking to identify trends and features

• Compliance with online regulatory requirements across our various locales

• Resolution of website issues and defects and providing support to customer feedback from our frontline channels such as call centres.

• Manage vendors whose services we use on our website

• Monitoring key statistics and generation of management reports.

• Support delivery of company-wide digital initiatives.


Required Skills

• Possess a good Bachelor’s Degree in any discipline.

• Confident and can communicate with people of diverse background.

• Strong time and project-management skills. Able to plan, identify milestones, and make critical decisions to ensure initiatives are delivered well and in a timely manner

• Able to hold a macro view, and yet be highly meticulous when required

• Affinity for systems and comprehension of technical logic

• Familiarity with Agile process will be a plus